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UPGRADE — Sorenson’s Appliance & TV, Geneva, recently upgraded its communications systems with Frontier Communications. From left: Tim Sorenson; Darrell Hansen, General Manager, Frontier; Robin Schoenherr, Regional Marketing Specialist, Frontier; Dak Sorenson; and Mike Boebinger, Regional Marketing Director, Frontier. (Submitted photo)

Warren Sorenson opened Sorenson’s Appliance & TV in 1951.

Two generations later, this family-owned discount appliance and electronics store is thriving, and recently upgraded its communications system with Frontier Communications (NASDAQ: FTR). 

Warrren Sorenson’s son Tim Sorenson and grandson Dak Sorenson, current owners, selected Frontier to install a Mitel 3000 phone system, Frontier’s Business High-Speed Internet services, and additional business phone lines. The upgraded services will allow the retailer to better meet the growing communications needs of customers in Geneva, Albert Lea, Austin, Rochester, Hayfield, Owatonna, Waseca, Mankato, Wells, Northwood, St. Ansgar and surrounding communities. 

“We pride ourselves on offering low prices with top-notch customer service,” said Dak Sorenson. “We’ve been a long-time customer of Frontier and appreciate the local, personalized service. Like us, Frontier is focused on delivering a great customer experience, providing expert advice, leading-edge technology, and excellent day-to-day responsiveness to all of our requests. It was an easy choice to select Frontier to provide us with a solution to our increasing communications needs.”

Frontier’s Southeast Minnesota General Manager Darrell Hansen noted that the new equipment includes the benefits of Integrated Voice Mail and Music on Hold, along with Frontier’s Business High-Speed Internet to provide for fast data transfers. Additional business phone lines were also installed. 

“Frontier’s ‘One Company Support’ for all of the store’s voice, Internet and phone system communications needs simplifies life for this very busy and successful retailer,” said Hansen. “We have a long-standing relationship with Sorenson’s Appliance & TV, and we’re proud to continue to partner with them and provide solutions as the family business grows.”

Frontier offers small, medium, and large businesses the latest communications technology, including customized solutions such as managed Wi-Fi, high-speed data access, data backup and recovery and hosted VoIP—all backed by responsive customer service and 24/7, 100% U.S.-based customer support. 

“The Mitel 3000 system is a great package for customers like Sorenson’s since it provides employees and strategic retail areas such as the Service Department with their own phone lines and voice mail boxes,” said Hansen. “Additionally, the Mitel 3000 communications platform includes auto attendant for professional greetings and after-hours’ answering services. Plus it’s a scalable solution that can be expanded as Sorenson’s business continues to grow. ”

“Above all, the system upgrades allow us to better serve our customers. Our office communications are more efficient,” said Dak Sorenson. “Best of all, we have peace of mind knowing that if we have any phone or Internet questions, we can make one call to Frontier Communications for local support. This confirms that we made the right decision.”

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